1. Business Idea : Our group are planning to open up a new coffee shop Which is located around Liverpool street station.
2. Market Investigation and reason : To succeed in new entrepreneur, we will research things in advance as follows;
(1) Demand for Coffee around this area : There are already several coffee shops. So, without excessive demand etrance will be likely to fail.
(2) Competitors & the extent of Competition : Important factor for whether enter or not
– Not too many competitors
– Easy entrance(No barrier)
– Gradual inflow of population
3. Model or Theory : Porter’s Five Forces model
– Examining and Evaluating the coffee Market.
4. Reasons for choosing this area : Given situation for group presentation
5. Demonstration of use of the Ishikawa diagram
Population————————————–> Coffeeshop open