Analyze experience of designing a questionnaire

After finished the individual literature review, we discussed the process for research and to design a questionnaire. However, there were many different views about the detail questions.  After discussion, we established several principles as followed.

  1. The number of question is 10 items (or under 10)
  2. The contents of questionnaire consist of consumer behavior and 4p (product, price, place, promotion) for marketing.

I made a draft (reference: original version) for discussion according to our principles even though it was analyzed as one-sided weighted for marketing afterwards by other group guys. We reviewed my draft on Sunday in NIDO altogether, according to the collected opinion on that day, a guy completed the final group version. We could realize the synergy effect of collaboration through the process and share the thoughts and orientation about research.

< Reference: Original version>

Thank you for your kind participation. This survey asks your opinion about a new coffee shop which

Is around Liverpool street station. The purpose of this work is only research for a business idea. Your response will remain anonymous and confidential. If you have any questions about this survey, please e-mail us.

Thank you.


Terms and Conditions for words

  • Start up is a company, a partnership or temporary organization designed to search for a repeatable and scalable business model. These companies, generally newly created, are in a phase of development and research for markets.”
  1. Do you think it is a possibility of success that if you start up a coffee shop around Liverpool station when considering objectively all situations?
Yes No
  1. 2. What do you think as most important strategy for success of new coffee shop?
  1. Price / 2) The quality of product(coffee) / 3) Promotion / 4) Place

* (Target Group) Let me know your opinion. Which group do you think as core target for marketing?

Subject Strongly disagree                      Strongly agree
1 2 3 4 5
3. Student
4. Older people(above 60)
5. Female
  1. (Price) How much do you agree that “the cheaper, the better”
Strongly disagree                                                                      Strongly agree
1 2 3 4 5
  1. (Product) Which prefer, a few specialized coffee or many range of coffee?
A few Many


  1. (Promotion) Which marketing method do you think as effective?

1) Price discount       2) Coupon for shop visitor

3) Active advertisements 4) others

  1. (Place) How much do you agree that “the nearer at station, the better”
Strongly disagree                                                                         Strongly agree
1 2 3 4 5


Demographic Survey

  1. check your age group.
Below 19 20 – 29 30 – 39 40 – 49 50 – 59 60 – 69 Over 70
  1. check your gender.
Male Female
  1. check your highest education category.
High school College B.A. Master Ph.D. Others
  1. check your current job.
student No job Office worker Independent businessman Others

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